Fashion Scoop: Indi Custom Denim Jeans
Posted by missmelon on August 9, 2008 in Fashion
Indi is a new company that is offering custom jeans designed to uniquely fit your body. When I first heard of the idea, I was admittedly skeptical. I’m a bit of a denim snob and am not sure if these will live up to their promise. However, I’ve explored their site and found the process and choices to be pretty interesting. First, you’re not starting from scratch. For women, they have you choose from three basic styles: SoMa, Noe and Presidio (definitely a San Francisco-based company). From there you can select everything from the rise to the fly (button or zip) to the leg style (options are outlined in the photo below). They definitely get down to the nitty gritty – allowing you to choose distressing, sanding, creasing, whiskering and even tacking (didn’t know what that meant either). Lastly, you pop in your information such as height, weight, bra band size (strange), inseam and more. They also ask you to indicate your tummy, wasit, thigh, and seat shape (thankfully using photos). The whole process takes less than 20 minutes and I felt like I learned a little bit about the denim design process just by going through their easy-to-use creation process. They also offer custom jeans for men – two initial styles. Jeans take approximately 4 weeks to make and ship. Cost ranges from $135 to $145 which is about the average price for a pair of premium denim. Curious? Well, Indi also offers a 100% satisfaction guarantee.
