SAN MATEO, Calif. May 12, 2008 —

Vendio Services, Inc., the leading provider of services that help merchants acquire customers and manage transactions, today announced Competitive Seller Research, a significant enhancement to the Vendio Research suite that provides improved visibility into the top eBay sellers and their sales techniques for any product or category. This Competitive Seller Research feature is available to all existing Vendio Research users at no additional cost.

Competitive Seller Research allows eBay merchants to perform research on both specific products and general categories of interest to evaluate and compare the top competition's sales and eBay listing strategies. Uniquely, this new feature enables merchants to track and analyze how they perform against other eBay sellers with regard to their Detailed Seller Ratings (DSRs) along with their listing strategies -- competitive insight only offered through Vendio Research. By allowing eBay merchants to research their competition in detail, Vendio empowers sellers to improve the way they list their items for sale to drive higher profit margins.

"The product research tool greatly increases profits on eBay. In addition to measuring my performance in relation to my competition, it helps me adjust pricing to obtain a better conversion rate while maximizing gross margin. I can also examine new categories and make an informed decision about expanding my product lines," said Glenn Rudolph, CEO of David Jewelers.

Once an eBay seller is identified by their eBay ID or username, Vendio Research generates reports by product or category that disclose average selling prices, success rates (sell-through), DSRs, and other key performance metrics and trends. It also reveals the most successful selling strategies used by the seller for the specific item or category. Vendio Research tools also include recommendations to improve each eBay listing, identifying which days and times yield the highest prices or most successful sell-through rates, which listing categories get the most bids, and recommendations on which eBay features (bold, highlight) will likely provide the highest ROI.

"In order to become a leading eBay seller, you must have the necessary tools to compete. Vendio provides not only the required analytics to understand your competitive position and areas of differentiation but also the industry's broadest suite of tools to take action on the resulting recommendations, a testament of our commitment to innovation," said Rodrigo Sales, co-founder and CEO of Vendio. "Our continued innovation enables merchants of all sizes to take advantage of analysis and tools previously only available to a handful of large online retailers."