Press Release

Survey: 78% of Consumers Plan to Shop Online This Holiday Season; Most Will Shop Between 7 p.m. and Midnight

56% Are Likely to Use Comparison Shopping Engines; Those Who Do Use Them Expect to Save More Than 15%

SAN MATEO, Calif. November 20, 2006 — Vendio™, makers of Dealio™, the leading comparison shopping toolbar on the Web, today disclosed the results of a major new survey conducted by Opinion Research Corporation which identifies consumers' perceptions and expectations around holiday shopping on the Web. Conducted earlier this month and involving more than 1,000 adult consumers with Internet access, the survey shows how, when, and where consumers plan to shop online during the busiest buying season of the year.

The survey found that while more than 75% of all consumers intend to conduct their holiday shopping online, and 41% say they "will consider" using comparison shopping engines, only 15% are definitely planning to use such "shopping search" utilities for online holiday shopping. Among consumers who had previously used comparison shopping engines, 57% of them said they saved 16% or more on those purchases, while 20% of them said they saved 30% or more.

"The survey results indicate a general lack of awareness of comparison shopping services amongst online shoppers," said Rodrigo Sales, CEO and co-founder of Vendio. "While the majority of consumers take advantage of the convenience and time savings that result in shopping online, a large percentage of them have yet to try a comparison shopping engine, despite the significant money - and time - that can be saved by doing so."

Key findings of the survey included:

Online Holiday Shopping Plans:

Percentage of purchases made online: Of the 78% of consumers who said that some of their holiday shopping would occur online:

50% said that 25% of their holiday shopping would take place online
23% said that more than 50% of their holiday shopping would take place online
16% said that more than 70% of their holiday shopping would take place online

Amount of purchases made online: Of those same consumers who plan to conduct some of their holiday shopping online:

39% plan to spend up to $100 in online holiday purchases
22% plan to spend between $100 and $200 in online holiday purchases
16% plan to spend between $200 and $400 in online holiday purchases
23% plan to spend $400 or more in online holiday purchases

Peak online shopping hours: Of those same consumers who plan to conduct some of their holiday shopping online, when asked to select one or more timeframes in which they planned to shop:

42% will conduct their online holiday shopping between 7 p.m. and 9 p.m.
43% will conduct their online holiday shopping between 9 p.m. and Midnight
22% will conduct their online holiday shopping between 9 a.m. and 7 p.m.

Merchant preferences: Of those same consumers who plan to conduct some of their holiday shopping online, when asked to select one or more types of stores they planned to shop:

56% plan to buy from large, established online stores, even if the prices are higher than at smaller, lesser-known e-tailers
54% plan to shop at discount online outlets such as eBay, Overstock.com and Half.com
24% plan to shop at smaller, lesser-known e-tailers as long as the price is the absolute lowest

Online Comparison Shopping Perceptions/Experiences:

Saving Via Comparison Shopping Engines: Of the consumers who had previously used a comparison shopping Web site or toolbar:

57% said they had saved 16% or more on those purchases
21% said they had saved 30% or more on those purchases

When asked to put the savings realized via comparison shopping engines in dollar amounts:

46% said they saved up to $20 on their most recent purchase
22% said they saved between $20 and $40 on their most recent purchase
23% said they saved between $40 and $100 on their most recent purchase
9% said they saved more than $100 on their most recent purchase

Comparison Shopping Usage: Of all consumers surveyed who indicated they would be doing some of their holiday shopping online this year,

37% of consumers said they had used a comparison shopping Web site or toolbar
33% said they were aware of such utilities but had not used one
30% stated they were not aware of comparison shopping engines

When asked to choose one or more reasons why they would use a comparison shopping toolbar or Web site this holiday season:

74% said they would help them save money
57% said they would help them save time
30% said they had used them before with good results

Consumers over age 55 were particularly interested in time savings, with 70% saying they used comparison shopping Web sites and toolbars to save time.

Of the 44% of consumers who said they would probably not or definitely not use a comparison shopping engine, when asked to select one or more reasons why:

53% said they preferred to see the item in personi
50% said they preferred to shop in brick and mortar type stores
20% said they didni't know how to use comparison shopping engines
7% said comparison shopping engines don't search enough merchants to make them useful

Consumers age 65 or older were generally unfamiliar with comparison shopping engines, with 29% saying they didn't know how to use them. The response in this age group was nearly 50% more than the overall consumer base.

Household Income a Factor: Of the consumers who said they would probably not or definitely not use a comparison shopping engine for some portion of their holiday shopping:

22% of consumers with household incomes under $25,000 said that none of their holiday shopping would be conducted via a comparison shopping toolbar or Web site
16% of consumers with household incomes between $25,000 and $39,999 said that none of their holiday shopping would be conducted via a comparison shopping toolbar or Web site
9% of consumers with household income of $40,000 or more said that none of their holiday shopping would be conducted via a comparison shopping toolbar or Web site

Free to consumers, Dealio's search results reflect the inventories of more than 100,000 qualified online merchants who collectively offer well over 30 million products of all kinds via the Web. The inclusion of tens of thousands of eBay listings (both traditional auction and fixed price/storefront listings) further sets Dealio apart, providing the consumer with the most complete "snapshot" of current pricing for virtually any product sold online. Dealio contains no spyware, adware or "mal-ware" of any kind.

About Vendio

Vendio is a leader in eCommerce, providing hosted software-as-a-service (SAAS) solutions for merchants. Vendio's consumer offering, Dealio, is one of the top Web 2.0 shopping sites providing coupons, comparison shopping, and user generated deals. Dealio is a direct descendant of Auctionwatch, Vendio’s pioneering comparison shopping search engine for auctions created in 1998. Today Dealio provides some of the best bargains and product depth of any shopping site by leveraging the thousands of stores hosted by Vendio.

Vendio was founded in January, 1999 and is the independent leader in multi-channel online sales. Each year, tens of thousands of merchants use Vendio's sales management and merchandising services to sell over $1.6 billion of merchandise on both their own branded stores as well as the Web's leading marketplaces such as eBay. Vendio is a profitable Silicon Valley startup which acquired the assets of long time competitor Andale in 2006. The company is headquartered in San Mateo, CA with offices in Bucharest, Romania and Bangalore, India. Vendio is backed by Lighthouse Capital Partners and MVC Capital.

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Vendio and Dealio are trademarks of Vendio Services, Inc. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.