Company Information

Who we are

Dealio is brought to you by the same people behind Vendio Services, Inc., the leading multichannel eCommerce platform for small to medium-sized merchants. The Dealio team is dedicated to pursuing its founding vision - to make sure that shoppers find the lowest prices, so they never overpay again.



Vendio's Properties

Vendio Services, Inc. Founded in 1999, Vendio Services, Inc. helps small- to medium-sized merchants (SMM's) succeed by offering them an integrated solution to manage their sales seamlessly and cost-effectively across multiple online sales channels including their free online store, Amazon.com, eBay, Google, Shopzilla, and more. Each year over 80,000 merchants use Vendio's award winning multi-channel Platform and Applications to sell over $2 billion in merchandise.

Vendio is headquartered in San Mateo, California with a development office in Romania. Vendio was acquired by Alibaba.com (HKSE: 1688) (1688.HK) in 2010.



Dealio Community: Comparison Shopping & Deals Online Founded in August of 2005, Dealio marked the first major investment by Vendio in an industry other than eBay software. The Dealio team was given nothing more than a simple set of instructions - to create a service that helps shoppers find the lowest prices faster and easier than any current method at the time.

The Dealio Comparison Shopping Toolbar was born out of this vision and officially launched in November of 2005. Vendio continued to invest heavily in Dealio with a major build-out to Dealio.com. Today, Dealio is a top online shopping destination for price comparison and user-generated store coupons and deals.



The Management Team


Mike EffleMike Effle, CEO

Mike Effle joined Vendio in 1999 as one of the first 10 employees. He initially directed business development and strategy efforts and increasingly managed various product and functional department efforts during his time with Vendio. Mike was promoted from COO to CEO concurrent with Vendio's acquisition by Alibaba.

Prior to Vendio, Mike spent five years serving his country as an officer in the United States Air Force, where he was responsible for developing and producing classified defensive systems for the F-16 that still defends our pilots today. He also held various roles at MCI, Boston Consulting Group, and Raytheon.

Mike graduated Summa Cum Laude from Georgetown University with a BS in Finance and Management and a minor in Government. He also has an MBA from Stanford Graduate School of Business.


Greg McNutt Greg McNutt - Chief Technology Officer

Greg is an experienced technologist and executive manager with 30 years of systems, development, and engineering management experience. He oversees the technology operations, including operational infrastructure, development, quality assurance, release, and configuration management.

Prior to his current role with Vendio, Greg most recently worked at Rearden Commerce in the architecture group focusing on deployment improvements, DB connection pooling, and change review processes. Greg had previously worked for Vendio from 1999-2005, where he led the development of the company's scalable, low cost open source platform, serving in the role of CTO. Greg also spent 10 years at Sun Microsystems where he provided OS support for the Sunfire platform, served as Technical Lead for several Solaris releases, and supported OS development for secure operating system products.


Timothy VagoTimothy Vago, Director of Finance
Timothy Vago joined Vendio as its Controller in 2005 and now serves as Director of Finance, in charge of the company's financial management. Prior to joining Vendio, Tim led the finance team as Controller at Veltec Sports, a distributor of premium bicycle components and accessories, and his previous position was Director of Finance for Automated Power Exchange (APX), a privately held technology company engaged in providing online scheduling and settlement services to businesses in the energy industry. Tim also held positions at Edison Mission Energy and The Sumitomo Bank, Ltd. following his postgraduate studies.

Tim is a Chartered Financial Analyst (CFA) holder, earned his Bachelor of Sciences in Economics with honors from San Jose State University, and completed his MBA from Thunderbird, The Garvin School of International Management.


Radu ToguiRadu Togui, General Manager, Vendio Romania
Radu Togui joined Vendio in 2000 as one of the first employees of Vendio Romania. In his years with Vendio, he has been instrumental in helping to develop the Vendio's award-winning Sales Management products and services, rising from senior developer to product manager and general manager. Radu is now responsible for leading the Vendio Romania team as it grows and expands its capabilities as a world-class development organization.

Prior to Vendio, Radu worked as a researcher for Romania's Ministry of the Economy and as a project manager with an independent French software company.

Radu received his Masters in Computer Science from "Politehnica" University of Bucharest, Romania, whose prominent engineering alumni have helped to build some of the most well-regarded commercial and scientific organizations in the world.



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